From pioneering electric basses to artist-driven guitar innovations, Ernie Ball Music Man has built a legacy of precision, playability, and innovation since the 1970s.
PRS Guitars began as one man’s obsession with tone and design. Today, Paul Reed Smith’s creations are among the most respected instruments in the world. From Carlos Santana to John Mayer, see how PRS changed the game.
From shimmering loops to Americana-infused jazz, Bill Frisell’s sound is as unmistakable as it is influential. Dive into the gear that brings his sonic world to life.
Few amplifiers in music history command the same reverence as the Vox AC30. Born in the heart of Britain’s rock ‘n’ roll explosion, the AC30 helped shape the sound of the 1960s—and its signature chime, warmth, and growl continue to power artists to this day. From the Beatles to Brian May, the AC30 isn’t just an amp; it’s a musical icon.
Alembic revolutionized guitar and bass design with custom craftsmanship, onboard electronics, and high-fidelity tone. From the Grateful Dead’s wall of sound to David Gilmour’s experimental studio work, Alembic has long been the secret weapon of sonic explorers.
From Rickenbackers to Firebirds, the guitars of Tom Petty and Mike Campbell helped define the jangly, rootsy sound of American rock. Here’s a look at the instruments that shaped their most iconic songs.
Gold foil pickups may look flashy, but their sonic fingerprint is all about raw clarity, lo-fi charm, and mid-century magic. Discover their rise, fall, and modern revival.
Mesa/Boogie revolutionized the amplifier world with boutique tone, innovative features, and genre-defining sound. From Carlos Santana’s soulful leads to Metallica’s crushing riffs, their amps shaped generations of guitarists.
The Fender Jaguar may have started life in the surf scene of the 1960s, but it found new fame decades later in punk, grunge, and indie rock. This post explores its evolution, quirky specs, and the artists who redefined its legacy.